Standard IAB Solutions
CBS Interactive supports the following Standard IAB ad units: Leaderboard, Messaging Plus Unit (MPU), Skyscraper Half-Page ad and Super Leaderboard. These units allow for greater interactivity and create a canvas to expand the creativity in online messaging. As a pioneering member of the Interactive Advertising Bureau (IAB), CBS Interactive was one of the first publishers to support the Universal Ad Package of which these units are a component.
Leaderboard
The Leaderboard (728 x 90) is an ad unit with a premier location near the top of CBS Interactive content pages. This ad unit provides a platform to deliver rich and vital messaging such as product titles, prices and product images and offers prime exposure to reach the target audience.
Click on the images below to see some examples.
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CISCO
CNET.co.uk
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Interactive ad invites users to tell their story
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Samsung
CNET.co.uk
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Demonstrates the high-quality images you can get with the Samsung G800