Standard IAB Solutions
CBS Interactive supports the following Standard IAB ad units: Leaderboard, Messaging Plus Unit (MPU), Skyscraper Half-Page ad and Super Leaderboard. These units allow for greater interactivity and create a canvas to expand the creativity in online messaging. As a pioneering member of the Interactive Advertising Bureau (IAB), CBS Interactive was one of the first publishers to support the Universal Ad Package of which these units are a component.
MPU
The Messaging Plus unit (300 x 250 or 336 x 280) delivers prime exposure to reach the target audience, with the ability to showcase visually rich graphics and motion, and deliver messaging on both an emotional and rational level.
Click on the images below to see some examples.
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HP/Intel
CNET TV
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Animation showing all the special things that go into an HP PC
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Windows Mobile
ZDNet UK
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Text and images demonstrate what you can do with a phone running on Windows Mobile
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IBM
ZDNet UK
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Imagery instantly establishes brand, while suggesting the product can help solve a business need