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Growth in website audience confirms video gaming's mass appeal
GameSpot UK reaches 4.5 million gamers in the UK
London, 5 March 2009: CBS Interactive today announced that GameSpot UK (www.gamespot.co.uk) has grown its audience over 27% in 2008, confirming the website as UK video gamers' favourite source for information, community and entertainment.
The independent audit was carried out by ABC Electronic in December 2008 and shows a significant increase in monthly unique users from just over 3.5 million in 2007 to more than 4.5 million in 2008.
"Video gaming is now one of the UK's favourite pastimes with an all time high of 82 million games purchased in 2008*, and this is reflected in GameSpot UK's growth, said Geoff Inns, UK Product Director of Games, Entertainment and Video at CBS Interactive. "We are delighted to re-confirm our number one spot among UK video gaming sites."
GameSpot UK is 100% dedicated to video gaming and covers every aspect of the gaming world. The website was redesigned in 2008 to reflect the increasing appeal of video games and offer new advertising solutions for marketers who want to reach GameSpot UK's large community of dedicated video gamers.
"The GameSpot UK audience comprises 100% UK users. At a time when advertisers have to make sure that every pound counts, our audience growth figures mean they can be assured that GameSpot UK - with its in-depth and knowledgeable coverage - will help them connect with the UK's highly passionate gaming community," continued Inns.
*ELSPA