Standard Ads - Specifications

The standard online display banners, including MPU, Leaderboard and HPU.


Please refer to our latest HTML5 Guidelines for more information.

MPU Specifications
ItemItem Specification
Dimensions300w x 250h
File FormatGIF/JPG, HTML5
Maximum File SizeGIF/JPG: 40k
HTML5: 150k initial load, 2mb polite load
Animation15 seconds maximum
AudioAudio must be initiated by click
Z-index GuidelinePlease set ad z-index between 1000 - 4999
Third-Party ServingAvailable by our approved Third Party Vendors

Leaderboard Specifications
ItemItem Specification
Dimensions728w x 90h
File FormatGIF/JPG, HTML5
Maximum File SizeGIF/JPG: 40k
HTML5: 150k initial load, 2mb polite load
Animation15 seconds maximum
AudioAudio must be initiated by click
Z-index GuidelinePlease set ad z-index between 1000 - 4999
Third-Party ServingAvailable by our approved Third Party Vendors

HPU Specifications
ItemItem Specification
Dimensions300w x 600h
File FormatGIF/JPG, HTML5
Maximum File SizeGIF/JPG: 40k
HTML5: 150k initial load, 2mb polite load
Animation15 seconds maximum
AudioAudio must be initiated by click
Z-index GuidelinePlease set ad z-index between 1000 - 4999
Third-Party ServingAvailable by our approved Third Party Vendors

Testing
All creative must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X.

Third-Party Serving Guidelines
  • CBS Interactive must approve all creative prior to launch.
  • CBS Interactive prohibits creative substitution or modification, via the third-party vendor, to existing campaigns without prior approval.
  • If creative is changed through the Third-party vendor without prior approval, campaigns will be immediately inactivated until creative complies with our specifications.
  • "Fourth-party" serving is not supported.
Note: If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.

Deadlines:
CBS Interactive requires that all creative be submitted 3 business days prior to launch.
Contacts
Questions about this opportunityPlease contact your CBS Interactive representative.
Technical questions about your creativeEmail AdSpecQuestions@cbsinteractive.com